People change their minds all the time. When it comes to attracting a fickle audience, the key is in making a lasting impression. The best marketing materials for people who always change their mind are those that carry a powerful punch.
This punch may come in the form of an emotional appeal. Sometimes, you turn to family and relationships to create this punch. Seek out the ideals and qualities that mean most to your target audience.
These qualities could be about positive attributes that make one an interesting person with a bright future ahead. It could also be about some missions that everyone in the world shares with each other. Bring about ideas that would elicit inspired action. These kinds of materials create an inspired audience.
When the audience is inspired, they are likely to remember the source of this inspiration. Tug at their heartstrings. Make them announce promises that they would want to keep. Sticking to your label or product should be one of these promises.
The audience may be fickle, but most of them would want to hang on to something. Tap into their emotions, because an emotional audience holds on to memories longer. The longer they keep a product in mind, the greater is the chance that they would keep choosing that product instead of its rivals.