A campaign that runs on a multi-channel marketing platform is not guaranteed to be successful. Still, the best strategy for a campaign launch is placing it in a multi-channel platform. There are just plenty of challenges to overcome to ensure the effectiveness of a campaign. 1. Attention. Capture the right audience within the first five seconds of a campaign video. The longer it takes for the campaign hook to show, the smaller the chance for audience retention. Social media users tend
To be visually appealing is to make real money. This is the reality on various social media channels. When a campaign is on a multi-channel platform, an effective post can easily go viral. Here are some content design tips to introduce products or create awareness through a simple post. 1. Reader-friendly font style. It is easy for a casual social media browser to miss the message of a post if the font used is not reader-friendly. It should be easy on
A lot of brands rely on videos to captivate the target audience on different kinds of social channels. Creative and funny videos usually get thousands of views. Here are some tips to consider when producing videos for multi-channel platforms. 1. Deliver a clear message. Think about the message that the audience needs to remember after watching the video. If it is about the value of a new product, choose the top features to highlight. It is not necessary to go into
A lot of digital marketers are saying that it is not always a good idea to spread a company’s marketing efforts across several channels on the internet. Perhaps they are right in certain situations. There are particular products, services, and mission statements that may fail to work in certain social channels. This is one of the reasons why it is a smart idea to get the services of a multi-channel platform. Know The Right Social Channel Being present in too many social
Facebook is probably the most popular social channel for all kinds of marketing teams today. It is unlikely for a multi-channel platform to discourage a brand from going on Facebook. Still, there are other social channels that companies can use to increase awareness of their products and services. Mark Zuckerberg’s Facebook has an estimated 2.2 billion active users. To put things in perspective, that figure is comparable to the combined population of China (1.4 billion) and India (1.3 billion) in 2017.
Social media marketers know that their posts or media content should meet a set of criteria before they publish it. One post is considered good and effective when it attracts the target audience and gets shared with thousands or millions of social media users. This is always possible on Facebook. What makes a good Facebook page? Casual Facebook users may not be able to distinguish an individual account from a business page right away. However, social media marketers should know the difference.
Hashtags (#) puzzle a lot of people on social media networks. People who use it aimlessly add to the confusion. When used properly, hashtags can become effective marketing tools for any brand. The operative word here is “properly”. Here are some tips on using hashtags the right way particularly in multi-channel marketing platforms: 1. There should be a hashtag for the brand. Imagine the brand name is “Winner Label”. Now, imagine the product is organic soap. In this case, a good hashtag
There are plenty of free webinars for internet users who are keen on expanding their knowledge or learning new things. New digital marketers should take advantage of these free webinars and learn about how things work in multi-channel marketing platforms. Here are five good reasons to join a webinar on multi-channel platforms: 1. One for many. A webinar on multi-channel platforms for social media marketers will touch upon a lot of relevant topics. Participants will learn the key distinguishing factors that set
How it works. A flexible, multi-channel, data-driven marketing engagement platform to launch, measure, benchmark, analyze and consolidate a user’s journey with your brand. Design Design your consumer experience from our 50 and growing mobile responsive, data collecting, activation modules. Motivate Include encouragement and incentives to consumers for exchanging their data and engaging with your brand with gated content, coupons, merchandise, a redemption store, sweepstakes, segment incentive by user types and more. Launch Display your program anywhere with our mobile responsive modules for integration into your IOS/Droid