Facebook is probably the most popular social channel for all kinds of marketing teams today. It is unlikely for a multi-channel platform to discourage a brand from going on Facebook. Still, there are other social channels that companies can use to increase awareness of their products and services. Mark Zuckerberg’s Facebook has an estimated 2.2 billion active users. To put things in perspective, that figure is comparable to the combined population of China (1.4 billion) and India (1.3 billion) in 2017.
Social media marketers know that their posts or media content should meet a set of criteria before they publish it. One post is considered good and effective when it attracts the target audience and gets shared with thousands or millions of social media users. This is always possible on Facebook. What makes a good Facebook page? Casual Facebook users may not be able to distinguish an individual account from a business page right away. However, social media marketers should know the difference.
Hashtags (#) puzzle a lot of people on social media networks. People who use it aimlessly add to the confusion. When used properly, hashtags can become effective marketing tools for any brand. The operative word here is “properly”. Here are some tips on using hashtags the right way particularly in multi-channel marketing platforms: 1. There should be a hashtag for the brand. Imagine the brand name is “Winner Label”. Now, imagine the product is organic soap. In this case, a good hashtag
There are plenty of free webinars for internet users who are keen on expanding their knowledge or learning new things. New digital marketers should take advantage of these free webinars and learn about how things work in multi-channel marketing platforms. Here are five good reasons to join a webinar on multi-channel platforms: 1. One for many. A webinar on multi-channel platforms for social media marketers will touch upon a lot of relevant topics. Participants will learn the key distinguishing factors that set
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