To be visually appealing is to make real money. This is the reality on various social media channels. When a campaign is on a multi-channel platform, an effective post can easily go viral. Here are some content design tips to introduce products or create awareness through a simple post.
1. Reader-friendly font style. It is easy for a casual social media browser to miss the message of a post if the font used is not reader-friendly. It should be easy on the eyes (as relaxed as it can be depending on the message) and light enough for the inattentive brain to process. Decorative fonts are fine to a certain extent. When overused or abused, they tend to create a lot of noise for the readers. The post message then fails to get through to the audience. It is recommendable to combine decorative fonts with simple, Helvetica-like fonts. Always, however, there should be moderation. In some cases, less is more.
2. Simple, fun icons. Young people nowadays talk in emoji language because it is cute and funny. A lot of adults do it, too. Consider the product and brand, though. Will emojis and icons look good on a campaign for HIV awareness? Will they be visually appealing in a campaign that aims to sell yoga mats? Designs work differently for various campaign goals. Still, when designing a simple post, it is good to ask if the visual content should have a room for emojis and icons.
3. Have fun with puns. A product that targets the millennials should look and sound funny. Puns are good at demonstrating wit and making an audience smile, at the very least. When applicable, use moderated puns in social media posts to capture the right audience.
4. Highlight the hashtags. Hashtags allow the marketing research team and data analysts to quickly pull data and measure a part of audience engagement. For users, it is a way to quickly see an album or a compilation of other social posts related to the person, product, or idea that is being promoted in a campaign. The hashtag should be unique and fun for it to catch on. It should be placed in a strategic corner for good recall and easy sharing.
5. Give space. Some designers prefer having negative space in a post to encourage the users to focus on the image or words of the visual campaign. There are smart ways to do this without looking boring. Still, when a post offers a lot of space, the image or words should carry with it a truly powerful message. Otherwise, the negative space would not make much sense.
6. Color up. The social media post should match the brand identity from colors to the overall style. However, designers often use matching colors based on color psychology for marketing. For instance, promoting limited edition products would be in red because it denotes a sense of urgency. Banks and hotels go for the color blue to denote good service and customer satisfaction.